Overview:

This project was a digital media campaign analysis, where we examined the Team USA x SKIMS collaboration launched during the Olympics — a campaign that generated significant buzz across social media platforms.

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Analysis:

• Campaign Overview: Introduction to the collaboration and its objectives.

• Brand Analysis: Exploring how the partnership aligned with SKIMS’ brand identity and values.

• Buzz Analysis: Measuring online engagement and social media virality.

• Behavior Analysis: Assessing whether the campaign’s primary goal was to drive sales or build brand awareness and impressions.

• Key Takeaways & Recommendations: Insights on what made the campaign effective and suggestions for future improvements.

• This project strengthened my understanding of digital marketing strategy, consumer behavior, and campaign performance evaluation.