Platform: Instagram

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Focus Product: Deli 6-Pack Trendy Pastel Notebooks

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Overview:
For the Back-to-School 2025 season, we launched Deli’s first influencer marketing campaign, spotlighting our pastel-colored notebooks available at Walmart.

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Process:

• I began by researching and shortlisting over 50 potential influencers, focusing mainly on micro-influencers to reach niche, highly engaged audiences while maintaining cost efficiency.

• From there, I drafted the influencer contracts and created a comprehensive campaign brief outlining collaboration requirements, deliverables, and timelines — all from scratch.

• We activated partnerships with three influencers in total — two through free product collaborations and one paid partnership.

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Results:
The campaign achieved outstanding performance, as shown in the KPI table:

• +151% increase in units sold

• +102% growth in GMV

• +4% rise in conversion rate

• +76% boost in page views

• Generated 364 new ratings, making the pastel notebooks a best-selling item for the season.