Livestream Support

During my internship at Bottega Veneta, I gained hands-on experience across multiple areas of e-commerce operations and digital client engagement. My responsibilities included:

• Providing operational support and helping manage four online stores, 

• Preparing daily sales reports and assisting in performance tracking.

• Supporting e-commerce livestream sessions, where I collaborated with hosts to deliver personalized, one-on-one luxury shopping experiences for clients.

• Assisting with host scripting and real-time communication with livestream customers to ensure a seamless and premium experience.

• Conducting trend research and managing WeChat content updates to engage audiences and enhance brand presence.

This internship deepened my understanding of luxury brand e-commerce, digital retail operations, and client-centered marketing communication.