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School Projects
This was my final project for a Digital Media class, where we developed a mock Kickstarter campaign for a children’s book. The project included research, SMART goals, and a full promotional and execution plan — giving me hands-on experience in digital campaign planning and crowdfunding strategy
A digital campaign analysis of the Team USA x SKIMS Olympic collaboration, examining its social media buzz, branding, and marketing impact.
The Loverboy Marketing Campaign was my undergraduate capstone project, where my team developed a full-scale, research-driven campaign — from concept and strategy to creative execution.
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