IG Posts

Project Type: Event Marketing & Multimedia Content

Tools: Adobe Lightroom, Adobe Illustrator, Canon & Sony Cameras

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Role: Photographer, Videographer, and Content Creator

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Overview:

As part of the JMU University Recreation Center Marketing Team, I was responsible for event marketing and on-site content creation. My process included signing up for upcoming UREC events, developing a content plan for each (posts, videos, or stories), and preparing the necessary equipment for coverage.

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Process:

• Developed content strategies tailored to each event’s purpose and target audience.

• Captured photos and videos on-site using Canon and Sony cameras.

• Edited all visuals in Adobe Lightroom to maintain a cohesive and high-quality aesthetic.

• Designed and published final content within the same week or shortly after each event.

• Produced numerous high-performing social media posts with a strong engagement rate, helping boost event visibility and student participation through vibrant, authentic visual storytelling.