Overview:

This was my final project for a Digital Media class, where we were tasked with developing a mock Kickstarter crowdfunding campaign.

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Result:

• A book concept and visual mock-up

• Case studies of both successful and unsuccessful Kickstarter campaigns

• Clearly defined SMART goals

• A comprehensive promotion strategy

• An execution timeline outlining how we would implement the campaign if funded

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Through this project, I gained hands-on experience in digital campaign planning, strategic communication, and crowdfunding marketing.