Project Type: Graphic Design

Tool Used: Adobe Illustrator

Role: Designer

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Overview:
This was my first design project, created for the JMU University Recreation Center Health and Wellness Team. The team received a $5,000 grant to produce promotional items and commissioned me to redesign their drink awareness magnets.

 

Design Concept:

• Featured four popular party drinks — beer, martini, Long Island iced tea, and margarita.

• Each magnet illustrates the alcohol content and serving size to promote awareness of responsible drinking.

• The campaign centers around the slogan “Mind your drink, mind your limit,” encouraging students to stay mindful of their alcohol consumption.